It’s the real thing! Timex and Coca-Cola have teamed up to create three commemorative watches to honor the enduring spirit of Coca-Cola’s legendary “Hilltop” commercial.

“In troubled times, small moments of joy can change the world. We learned this half a century ago when, during an era of turmoil and division, the simple act of sharing a Coke® became a rally cry for tolerance and hope. Now we are proud to honor the enduring spirit of Coca-Cola’s® legendary “Hilltop” commercial as partof the 1971 Unity Collection. Colorful and commemorative, these three limited edition watches celebrate a timeless message of love and harmony — just as relevant today as it was 50 years ago.”

Timex Standard x Coca-Cola® Unity Collection 40mm Fabric Strap Watch

“Like offering to buy someone a Coke®, the act of asking for the time is a meaningful gesture — a way of bridging differences, striking up good conversation, and finding community. Detailed with nostalgic 70s-inspired designs that evoke the spirit of unity, the timepieces in this capsule are a cheerful reminder to embrace opportunities for connection and move through the world with compassion.”

Timex T80 x Coca-Cola® Unity Collection 34mm Stainless Steel Bracelet Watch

“For this collaborative collection, our beloved Q Timex sports an iconic Peace sign retro illustrations bring whimsy to the digital Timex T80; and a bold, bright Coca-Cola® logo brings a smile to the face of our classic Timex Standard. We are dedicated to bringing quality timekeeping to all and have always believed in making time for community.”

Q Timex x Coca-Cola® Unity Collection 38mm Stainless Steel Bracelet Watch

“We’re thrilled to team up with Coca-Cola® in their original message of solidarity and continuing to inspire the world to sing together in perfect harmony.”